The company ECC “Invest - Project” will present the results of a comparative study of the coffee shop market (Moscow, St. Petersburg, Novosibirsk). The study, based on the unique economic and mathematical model is specially being conducted for the 2-nd Moscow International Coffee Forum. The presentation will not only sum up the state of coffee shop segment in 2009, taking into consideration the impact of the crisis in the coffee market but also set out the prospects of this segment development in 2010-2012. There will be analyzed such fundamental data as capacity, volume, share of market participants. The key economic information of coffee shops customers, the amount of the visitors, their average income and coffee shops costs will also be presented at the 2-nd Moscow International Coffee Forum . It is assumed that in addition to scientifically substantiated forecasts the Reporter will give recommendations to market participants, what measures could be taken to attract visitors to still relatively vacant segments by coffee shop income.
