The seminar speaker Alexey Andreev will make a review of the current Russian and European consumer trends and their impact on tea and coffee market. Using as examples some successful case studies on branding Alexey will show how one can use completely different consumer trends when launching new trademarks, upgrading the existing and creating limited production series. Our customer can not alter! – Alexey Andreev says - hence, it is necessary to use his system of measures : listen to his wishes and even delusions. Depot WPF is an independent, international branding agency recognized as the most creative agency in Russia (following the AKAR rating). For 15 years Depot WPF has been operating in the branding industry, which in the meantime has become a full branch of the economy. The company is very proud to be associated with its progress. The agency’s work accounts more than a thousand of projects that are highly evaluated in Russia and abroad.
